Hamza Ahmad I'm Hamza. I build the systems that sit behind a business and keep it running.
I'm an automation specialist based in Ontario, Canada. I design and build the operational layer for small and mid-sized businesses: CRM, email and SMS, checkout, tracking, AI agents and reporting. It's the part that decides whether more leads actually turn into more revenue.
How I got here
I started in sales. My first role was business development for a live-chat software company, onboarding clients and managing accounts. That's where I first saw how many leads are lost to slow replies and handoffs that depend on someone remembering.
I studied computer science and teaching, and the teaching side shaped how I work more than anything else. A system the team can't understand is a system they won't use. So I write plain-English guides for everything I build, and I explain my decisions in words a business owner can check.
From there I built websites in WordPress and Elementor. The sites looked fine, but most of the businesses behind them had no follow-up at all, so I moved to the part that was missing. I built AI chatbots that qualify leads and book appointments for trades businesses in the UK. Then I did marketing automation and CRM work for an agency's whole client book, and full-stack automation for a coaching business, including SMS compliance and integrations with Stripe, Slack and Google Sheets.
Over the last year the work has grown more technical. I build AI agents on the Claude API, write n8n workflows as code instead of only clicking them together, and pair them with Python and Node services and Postgres databases when a workflow tool alone isn't enough. I've done this as an embedded AI engineer for an education brand's marketing team and for real-estate and home-service clients. I also run a small marketing and automation agency for trades businesses, which is where several of the systems on this site come from.
What I believe about this work
Diagnose before building
Most businesses don't need another tool. They need the five or six they already pay for to work as one system. I find the exact place revenue leaks, like untracked calls, email in spam or a lead that waits two days for a reply, and fix that first.
Guardrails go in the structure
An AI agent that can send, spend or publish needs limits it can't talk its way around. Code does the maths, a second check reviews the AI's work, and a person approves anything that reaches a customer.
Write it all down
Every build ends with a guide, a change log and a way to roll back. You should never depend on me to keep your own system running.
Report what actually happened
I report results as they are, including the ones that aren't good yet. If the data is too thin to judge, I say so instead of guessing.
Experience
| Years | Role | What I did |
|---|---|---|
| 2026 | Freelance AI & automation engineer, Upwork | Embedded with a US education brand's marketing team: AI agents, CRM, checkout and course delivery, tracking. 5.0 rating, 286 hours. |
| 2026 | Automation Specialist, Valery Real Estate | Every lead source (web, social DMs, missed calls) routed into CRM pipelines, with AI agents for lead qualification. |
| 2025–2026 | Marketing Operations & Automation Specialist, MeshDevs | Client onboarding, GoHighLevel builds, AI booking chatbots and reporting across the agency's client book. Cut manual client work by 50%+. |
| 2024–2025 | Business Automation Specialist, Cavemen Marketing | Workflow automation, sales funnels and Zapier integrations for international clients. |
| 2023–2024 | AI Automation Specialist, We Build Trades (UK) | AI chatbots for booking and lead qualification, handed over with plain-language guides. |
| 2017–2018 | Business Development Manager, Live Admins | B2B sales and client onboarding for live-chat support software. |
Tools I work with
CRM & marketing
Automation & AI
Engineering
Tracking & ads
Who I work best with
- Service businesses such as trades, home services and real estate, where speed to lead and follow-up decide who wins the job.
- Coaching, course and education brands with a checkout, a CRM and a content team that all need to work together.
- Marketing agencies that want the same reliable system across every client account.
I work directly. The person you talk to is the person who builds your system. I'm on Eastern Time and work with teams in Canada and the US.
Want to talk about your system?
Send me a message with what's breaking or what you want to build.
Message me on Upwork